Lately, my clients have been asking me how they should go about submitting guest posts to blogs their target market may be interested in. I’ve started looking into this strategy and am realizing it’s a great one for list building. Many blog owners like having guest posts because it allows them to get out great content without having to spend the time writing all of it themselves.
It may be a little nerve-racking thinking about approaching potential popular bloggers with an idea about a guest blog post. Truly, if you hit the right blogger with the right topic (at the right time) you have a very good chance of getting accepted with open arms.
I’m going to give you some suggestions on how to get your guest blog post accepted and create it so that you attract potential clients.
Tips to get your guest blog post accepted
Know who you’re asking
Finding blogs to guest post on usually can’t be done by random cold-calling (or cold-emailing). You’ve got to know who you are contacting and how you will be an asset to them. That’s why it’s best if you approach blogs you read that are written by people you have already built a relationship with. That and bloggers will be much more open to readers than total strangers who all of a sudden found their blog because they want something (exposure). That’s not to say the later won’t work, but start with those you know and love first.
Make it original
Don’t send over content you’ve already written. Write something original to the blog you are sending it to and when possible make it really relevant. Again this is where knowing the blogger becomes a big help. For example, you might do a guest blog post in which you demo how to use a piece of graphics software. Consider using the bloggers pictures to do the demo, which is original and will also tie the host into the post itself.
Edit, Edit, Edit. Oh, and spell check!
Sometimes we’re in a hurry and forget to edit our stuff, I get it. Don’t do that when you send it to someone who’s going to be pretty critical of what you have to offer. A good blogger who is reasonable will tell you of any edits they’d like to see but you need to do your best editing before you send it over. This is where your VA could come in – a second set of eyes never hurts!
Flatter or promote the blogger
It helps to butter up the blogger you’re sending content to, in an authentic and truthful manner. One way to do this is to tastefully compliment them on something you’re impressed by. Another idea is to promote a product or website of theirs in your blogs post (or mention it).
Those tips will help you get your blog post accepted.
Tips to gain new clients from your post
- Explain why they need a service you provide.
- Explain how to do a service you provide (without giving it all away).
- Explain the results they will get from a service you provide.
- Case study results you’ve gotten from a service you provide.
Again it’s all about showcasing your expertise in order to prove to potential clients that you can help them. This will be different for every coach but the one thing that remains the same is that potential clients want to know how you can get them results. Make sure it’s clear how you can help in your blog post and you’ll have a good chance of securing a new client or two from your guest blogging efforts.
Have you tried a guest blogging strategy yet? How did it work out? Share in the comments below…